The Surprising Backstory of Valentine’s Day – It’s Not as Sweet as You Think

In this episode of the Conant Code, we dive into the fascinating history of Valentine's Day, discovering its surprising origins. Far from being rooted in love and romance, this holiday began with the ancient Roman festival of Lupercalia, a wild affair involving sacrifices and fertility rituals. We explore how the day transformed over centuries—from a solemn day of Christian martyrdom to a celebration of courtly love in the Middle Ages, and finally to the commercialized romantic holiday we know today.

Listen to how historical figures like Chaucer and the valiant priest Valentine contributed to the metamorphosis of this holiday, reflecting its power to continuously reinvent itself across different eras. Discover the overarching theme of reinvention and adaptability, as each culture leaves its imprint on society's traditions.

Join us for an insightful journey into how Valentine's Day exemplifies the enduring power of change, both for traditions and industries, and learn why embracing evolution over stagnation can lead to thriving success.